About us

At Koitcha, our story begins with a deep-rooted respect for tradition, purity, and purpose. Inspired by the centuries-old Japanese tea ceremony and the powerful simplicity of matcha, we created a brand that honors authenticity while embracing the modern lifestyle.

Our name, Koitcha — meaning “thick tea” in Japanese — represents the highest grade of matcha used in traditional ceremonies. It's not just tea; it's a ritual, a moment of stillness, and a connection to something greater. That’s the spirit we carry in every tin.

We source only the finest, ceremonial-grade matcha directly from family-run farms in Japan, where each leaf is shade-grown, hand-picked, and stone-ground to perfection. No fillers, no additives — just pure matcha, as it’s meant to be.

At Koitcha, we believe in slowing down, sipping with intention, and fueling both body and mind with nature’s best. Whether you're starting your day or grounding yourself in the afternoon, we’re here to bring you a cup of clarity — the Koitcha way.